We are asked all of the time, what makes your software
different from every other VMS platform people see on the market. It must be truly overwhelming to have so
many choices for integrators let alone end-users who venture to walk the show
floors at major industry events.
Arteco takes a different approach in answering this question
by asking to compare other VMS platforms to us to see if they pass our “PEER”
test. Here is how it goes:
P = Price per Channel has to be among the Lowest in Class
for Industry
E = Easy to Use, Install, Support must be a central driver
to the technology
E = Event-Management is Key, Purpose-driven, What is
Important to security needs to be product focus.
R = Resource Management is the fundamental Issue in IP Video
that products must address
Today we will cover the first Point in detail which is P =
Price. Future posts will cover the
remaining components of the PEER System because A) It would be too long for
anyone to read, and B) I am focused on selling for a living, not writing
blogs!!
P: Price is key to
our product offering and we are 100% focused on offering the best price per
channel in the VMS class with integrated Analytics (period). Never differentiate on price you say? Not
true, rather, differentiate on price only if it is a point of true
differentiation. Simply put: the value
proposition for video analytics has been out of whack since the beginning. Providers are still asking customers to pay
double what a high-end VMS platform would cost without video analytics. There should be a premium for the ability to
do more with real-time situational awareness but to pay double is
laughable. No single issue has held back
the progress and use of Video Analytics in the marketplace today than this
pricing model. The big VMS companies of
the world use this practice to make the technology available so they can say
that they do “everything” but in reality this practice slows down the adoption
of video analytics.
Arteco is able to keep our prices commercially viable by
focusing on the concept that “One Size Does Not Fit All” when it comes to video
analytics. Our studies show that 85% of
all video analytics applications in the market fall under what we define as area
analytics. This is your Virtual Trip-wire,
Loitering, and Violated Area applications.
This is to stop Trespassing. It
requires the least amount of time to set-up, very little tuning after the fact,
and achieves very high accuracy (90-95%) in outdoor environments. We recognize that this is the sweet spot for
the Video Analytics market and we make it available on our PROFESSIONAL line at
costs equal to or slightly higher than the major VMS providers WITHOUT
ANALYTICS! We reserve our Object
Analytics (Speed, Counting , Abandoned/Removed) and Traffic Analytics (Vehicle
Speed, Traffic Jam, Wrong-way) for our ENTERPRISE line at a premium price-point
because these are niche applications.
Many analytics providers attempt to force advanced analytics
applications on their customers in a one-size-fits-all approach. Simply because they went through the trouble
of developing them, they believe someone ought to pay. Good luck with that approach ;-)
Would you like to discuss further? Please call us at 314-434-5331 and we can set-up a time to run through our Sales Training WEBEX at your earliest convenience. For more info visit us at www.ArtecoUS.com
Would you like to discuss further? Please call us at 314-434-5331 and we can set-up a time to run through our Sales Training WEBEX at your earliest convenience. For more info visit us at www.ArtecoUS.com
